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One in Six Americans Spend More on Beauty & Wellness Than They Can Afford

New report from Advanced Dermatology shows consumers are seeking to improve appearance via skincare and spa services.

Shutterstock/Dean Drobot

In today’s image-driven world, the pursuit of “looking good” has Americans digging deep into their wallets—and sometimes going into debt.

Advanced Dermatology’s new report dives into the steep financial and time commitment behind the beauty and wellness industry.

The study found Americans spend an average of $897 per year on their appearance with women outspending men ($1,064 vs. $728).

  • 1 in 6 admit to spending more on beauty and wellness than they can afford
  • 64% wish they had more money to spend on their appearance
  • Nearly 1 in 10 have gone into debt to pay for appearance-related products/services (average debt: $1,342)

Many Americans are spending not only to look good, but also to feel good as 68% admit to worrying about their appearance, and 49% struggle with self-confidence, said the report. 

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